SOFTWARE COMPARISON

Clay vs HubSpot: Which Is Better in 2026?

Compare pricing, free plans, strengths and weaknesses to decide which tool fits your workflow better.

Clay logo

Clay

GTM data enrichment and AI research platform for outbound teams

View Clay →
VS
HubSpot logo

HubSpot

AI-powered CRM platform for marketing, sales, service and customer growth

View HubSpot →
Comparison scope

Compare the requirements of your workflow

This page places recorded product information side by side. It does not establish a winner or show results from a matched product test. Check the features, limits and current provider terms for the work you need to complete.

Quick comparison

Feature
Clay
HubSpot
Pricing
Freemium subscription + data/action credits
Freemium
Starting price
$185/month Launch
Free plan available
Free plan
Yes
Yes
Best for
GTM and outbound teams building data-enrichment and personalized prospecting workflows
CRM, lead management, marketing, sales automation and customer workflows
Pricing
ClayFreemium subscription + data/action credits
HubSpotFreemium
Starting price
Clay$185/month Launch
HubSpotFree plan available
Free plan
ClayYes
HubSpotYes
Best for
ClayGTM and outbound teams building data-enrichment and personalized prospecting workflows
HubSpotCRM, lead management, marketing, sales automation and customer workflows

Clay pros

  • Powerful multi-provider enrichment
  • Claygent AI research
  • Flexible data and action credit system

Clay cons

  • Can become expensive at higher enrichment volume
  • Requires workflow design expertise to use efficiently

HubSpot pros

  • Combines CRM, marketing, sales and service workflows
  • Breeze AI is integrated with HubSpot customer context
  • Free foundational CRM tools are available
  • Strong automation and lead-management capabilities
  • Broad ecosystem for growing businesses

HubSpot cons

  • Advanced capabilities can require higher-tier plans
  • Some AI agents and features use HubSpot Credits
  • Pricing becomes more complex as teams add hubs, seats and advanced features
  • Can be more platform than a very small business needs

Choose Clay if...

GTM and outbound teams building data-enrichment and personalized prospecting workflows

Explore Clay →

Choose HubSpot if...

CRM, lead management, marketing, sales automation and customer workflows

Explore HubSpot →