SOFTWARE COMPARISON

Clay vs Lemlist: Which Is Better in 2026?

Compare pricing, free plans, strengths and weaknesses to decide which tool fits your workflow better.

Clay logo

Clay

GTM data enrichment and AI research platform for outbound teams

View Clay →
VS
Lemlist logo

Lemlist

Multichannel outbound platform with lead data, personalization and AI agents

View Lemlist →
Comparison scope

Compare the requirements of your workflow

This page places recorded product information side by side. It does not establish a winner or show results from a matched product test. Check the features, limits and current provider terms for the work you need to complete. Clay has the free-plan advantage in this comparison.

Quick comparison

Feature
Clay
Lemlist
Pricing
Freemium subscription + data/action credits
Subscription with 14-day free trial
Starting price
$185/month Launch
$69/month Email plan
Free plan
Yes
Trial
Best for
GTM and outbound teams building data-enrichment and personalized prospecting workflows
Sales teams and agencies running personalized email or multichannel outbound campaigns
Pricing
ClayFreemium subscription + data/action credits
LemlistSubscription with 14-day free trial
Starting price
Clay$185/month Launch
Lemlist$69/month Email plan
Free plan
ClayYes
LemlistTrial
Best for
ClayGTM and outbound teams building data-enrichment and personalized prospecting workflows
LemlistSales teams and agencies running personalized email or multichannel outbound campaigns

Clay pros

  • Powerful multi-provider enrichment
  • Claygent AI research
  • Flexible data and action credit system

Clay cons

  • Can become expensive at higher enrichment volume
  • Requires workflow design expertise to use efficiently

Lemlist pros

  • Lead database and enrichment are integrated with outreach
  • Strong personalization and deliverability tooling
  • AI agents support research and prospecting

Lemlist cons

  • Multichannel plans become expensive per user
  • Calling, data and other actions can consume additional credits

Choose Clay if...

GTM and outbound teams building data-enrichment and personalized prospecting workflows

Explore Clay →

Choose Lemlist if...

Sales teams and agencies running personalized email or multichannel outbound campaigns

Explore Lemlist →