Clay

GTM data enrichment and AI research platform for outbound teams

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PricingFreemium subscription + data/action credits
Starting price$185/month Launch
Free planYes
Best forGTM and outbound teams building data-enrichment and personalized prospecting workflows
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About Clay

Clay is a go-to-market data and automation platform that combines enrichment waterfalls, Claygent AI research, prospecting signals and outbound workflow tools. It is built for growth and sales teams that need to combine many data providers and automate personalized research at scale.

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Where Clay appears on ScoutChoice

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Pros

  • Powerful multi-provider enrichment
  • Claygent AI research
  • Flexible data and action credit system

Cons

  • Can become expensive at higher enrichment volume
  • Requires workflow design expertise to use efficiently