SOFTWARE COMPARISON

Apollo vs Close: Which Is Better in 2026?

Compare pricing, free plans, strengths and weaknesses to decide which tool fits your workflow better.

Apollo logo

Apollo

B2B sales intelligence, prospecting and engagement platform

View Apollo →
VS
Close logo

Close

Sales CRM with built-in calling, email, SMS, automation and AI

View Close →
Comparison scope

Compare the requirements of your workflow

This page places recorded product information side by side. It does not establish a winner or show results from a matched product test. Check the features, limits and current provider terms for the work you need to complete. Apollo has the free-plan advantage in this comparison.

Quick comparison

Feature
Apollo
Close
Pricing
Freemium per-seat subscription + credits
Per-user subscription with free trial
Starting price
$49/user/month billed annually
$9/user/month Solo
Free plan
Yes
Trial
Best for
Sales teams that want B2B data, prospecting and outreach in one platform
Lean outbound sales teams that want CRM, communication and automation in one workspace
Pricing
ApolloFreemium per-seat subscription + credits
ClosePer-user subscription with free trial
Starting price
Apollo$49/user/month billed annually
Close$9/user/month Solo
Free plan
ApolloYes
CloseTrial
Best for
ApolloSales teams that want B2B data, prospecting and outreach in one platform
CloseLean outbound sales teams that want CRM, communication and automation in one workspace

Apollo pros

  • Large B2B prospecting database
  • Built-in engagement and automation
  • Free tier plus transparent paid plans

Apollo cons

  • Credit usage requires monitoring
  • Contact accuracy varies by record and geography

Close pros

  • Calling, SMS and email are native to the CRM
  • Transparent self-serve pricing
  • Strong fit for outbound sales teams

Close cons

  • Usage-based calling/SMS costs can add up
  • Less suited to highly complex enterprise CRM implementations

Choose Apollo if...

Sales teams that want B2B data, prospecting and outreach in one platform

Explore Apollo →

Choose Close if...

Lean outbound sales teams that want CRM, communication and automation in one workspace

Explore Close →