SOFTWARE COMPARISON

Apollo vs Lemlist: Which Is Better in 2026?

Compare pricing, free plans, strengths and weaknesses to decide which tool fits your workflow better.

Apollo logo

Apollo

B2B sales intelligence, prospecting and engagement platform

View Apollo →
VS
Lemlist logo

Lemlist

Multichannel outbound platform with lead data, personalization and AI agents

View Lemlist →
Comparison scope

Compare the requirements of your workflow

This page places recorded product information side by side. It does not establish a winner or show results from a matched product test. Check the features, limits and current provider terms for the work you need to complete. Apollo has the free-plan advantage in this comparison.

Quick comparison

Feature
Apollo
Lemlist
Pricing
Freemium per-seat subscription + credits
Subscription with 14-day free trial
Starting price
$49/user/month billed annually
$69/month Email plan
Free plan
Yes
Trial
Best for
Sales teams that want B2B data, prospecting and outreach in one platform
Sales teams and agencies running personalized email or multichannel outbound campaigns
Pricing
ApolloFreemium per-seat subscription + credits
LemlistSubscription with 14-day free trial
Starting price
Apollo$49/user/month billed annually
Lemlist$69/month Email plan
Free plan
ApolloYes
LemlistTrial
Best for
ApolloSales teams that want B2B data, prospecting and outreach in one platform
LemlistSales teams and agencies running personalized email or multichannel outbound campaigns

Apollo pros

  • Large B2B prospecting database
  • Built-in engagement and automation
  • Free tier plus transparent paid plans

Apollo cons

  • Credit usage requires monitoring
  • Contact accuracy varies by record and geography

Lemlist pros

  • Lead database and enrichment are integrated with outreach
  • Strong personalization and deliverability tooling
  • AI agents support research and prospecting

Lemlist cons

  • Multichannel plans become expensive per user
  • Calling, data and other actions can consume additional credits

Choose Apollo if...

Sales teams that want B2B data, prospecting and outreach in one platform

Explore Apollo →

Choose Lemlist if...

Sales teams and agencies running personalized email or multichannel outbound campaigns

Explore Lemlist →