Attio

Flexible AI-native CRM for customizable revenue workflows

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PricingFreemium per-user CRM subscription
Starting price$0 Free plan
Free planYes
Best forStartups and revenue teams that want a highly customizable CRM with automation and AI
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About Attio

Attio is a modern CRM that combines a flexible data model, collaborative pipeline management, workflow automation and AI-assisted revenue operations. Teams can model custom objects and relationships rather than being locked into a rigid sales schema, making it particularly useful for startups and GTM teams with unconventional processes.

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Where Attio appears on ScoutChoice

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Pros

  • Flexible object and relationship model
  • Free entry plan
  • Strong automation and modern collaborative UX

Cons

  • Requires setup to model complex processes well
  • Advanced credit and workflow limits vary by plan